Systems / Marketing Technologist

POSITION SUMMARY
The Systems / Marketing Technologist will be responsible for developing, executing, and tracking in/outbound marketing campaigns.  Systems / Marketing Technologist will work collaboratively with marketing operations and content and campaign staff to ensure content support ASCD’s brand guidelines and best practices, 

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
The Systems / Marketing Technologist will have a broad understanding of ASCD’s educator audiences and assess the technical requirements from a marketing and sales perspective.
 

• Develop, support, and maintain integrations amongst marketing and sales automation, content management, analytics, and marketing technology systems

• Develop, support and own the data strategy including integrity and cleansing efforts across all systems

• Becoming the resident expert on current and future digital tools to support our marketing initiatives

• Help optimize and support system integrations for lead nurturing and demand generation workflows and campaigns

• Conducting an audit of our current technical capabilities and how they map to our future plans

• Translate business needs to technical requirements that will guide system implementation and integration

• Ensure the team has the technical support needed to conduct complex A/B testing and web optimizations

• Work closely with engagement, creative, and marketing teams to ensure we’re getting the most value possible out of our marketing automation, content management, and analytics systems

• Manage cross-system integration needs and requirements

• Setup A/B tests to effectively improve conversion rate optimization

• Set-up field mappings within HubSpot, SalesForce, Personify, and other integrated systems

QUALIFICATIONS

Knowledge

• Bachelor’s degree in IT, Marketing, Business, or equivalent years of experience.

• Three years of CRM experience, Microsoft Dynamics preferred.

• Microsoft suite including advanced Excel skills.

• General concept of relational databases.

Skills and Abilities

• Experience in sales/email automation software such as Outreach, Hubspot, Salesforce, Marketo, etc.

• Exceptional writing, editing, and time-management skills

• Understanding of inbound marketing methodology

• Basic HTML knowledge

• A high commitment to customer satisfaction

• Phenomenal organizational skills

• The ability to thrive in a fast-paced environment

Experience        

• Excellent communication skills with a high level of initiative and enthusiasm

• Good business acumen and strategic thinking

• Great planner and organizer

• Critical thinking, attention to detail and bias for action

• Excellent verbal and written communication skills

• Ability to achieve goals or targets with a sense of urgency

• Results-oriented with a high level of personal initiative

• Ability to manage and oversee agencies and vendor partnerships

• HubSpot and/or SalesForce Certifications, or ability to obtain

• Knowledge of basic SQL, HTML/CSS - a big plus

• Experience in marketing subscription-based products in a highly competitive educational industry and/or the retail education industry

WORK ENVIRONMENT

• Normal demands associated with a deadline-driven office environment.

• The noise level is generally quiet to moderate.

• Daily contact with external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization.

PHYSICAL DEMANDS

• Ability to remain at a desk for extended periods of time.

• Ability to communicate and exchange information with others.

• Ability to operate general office equipment.

• Ability to lift, carry, move, or position objects weighing up to 10 pounds.

This position description summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.

Key Position Designation: Certain positions are essential to providing immediate and continuing support for operations or support functions during an emergency or building closure. Employees who hold these positions may be required to work (at their worksite or remotely) when other employees are not required above. Please refer to the General Information section above to determine whether this position is considered a key position.