Website and Digital Content Manager

The Website and Digital Content Manager is responsible for furthering the School’s strategic goals—particularly in the areas of fundraising and admissions—by managing the school’s most important marketing vehicle: the website. In the first few months, this person will complete the launch of a new website, with support and collaboration from the rest of the Communications and Marketing team. In addition, this role will develop and execute email outreach to current families, donors and prospective students.

Website Management

Manage internal production for re-launch and subsequent updates to GFS website including planning, process and policy development, monitoring, metrics and reporting
Serve as website producer; ensuring consistency of website content and strategy across digital properties
Regularly audit GFS digital content and develop strategies, production timelines and asset requirements to keep content fresh and timely
Define and manage SEO/SEM strategies to increase search engine rankings
Email Program Execution

Oversee GFS email marketing efforts including weekly Parent Press, Alumni e-newsletters and other fundraising cultivation and appeal emails
Develop and manage multi-channel digital campaign calendar, partnering closely with colleagues in Communications and Marketing, Admissions and Advancement Departments
Develop digital cultivation and fundraising programs and strategies and work to ensure marketing tactics are implemented on time and within budget
Establish online metrics and reports
General

Coordinate regular team meetings to ensure digital marketing and web strategies are aligned with organizational priorities and events
Serve as key point of contact for web and email vendor (Finalsite)
Research and recommend features, functions, and solutions to create compelling digital content that enhances GFS’s ability to reach and engage a broader constituency
Work closely with social media staff to ensure integration of content across channels
Develop and manage metrics reporting and analysis of the website performance and online communications efforts
Requirements

Bachelor’s degree and minimum of five years of experience in website management and analytics, content strategy, and/or digital marketing; experience working through a website launch that significantly enhanced user experience
Excellent writing, editing, and research skills, and ability to frame and draft compelling messages
Proficient with Adobe Design Suite, basic HTML and CSS
Experience in Quaker educational institution or nonprofit strongly preferred
Strong project-management and organizational skills
Experience working in a diverse workplace
The ideal candidate will be flexible, resourceful, detail-oriented, and proactive with strong interpersonal skills and a sense of humor
Ability to work long hours (10+ hours in season).
Employment is subject to satisfactory completion of reference checks and proper clearances, as required by the Pennsylvania Department of Education.

Please email letter of interest, resume and references to: resumes@germantownfriends.org

Germantown Friends School is a Quaker, independent, co-educational day school serving 889 students in grades K-12. Located in northwest Philadelphia, the school takes its identity from a constellation of four distinct elements: a vibrant intellectual community, an historic urban setting, a diverse school community and a grounding in Quaker principles.

Germantown Friends School is an equal opportunity employer committed to diversity in its student body, faculty and staff. The school does not discriminate on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status or any other legally protected class status. People demonstrating a commitment to diversity and multiculturalism in education are encouraged to apply. For more information about the school, please visit our website at www.germantownfriends.org.